It sounds unbelievable, but it works. Innsbruck Insights is a mother and daughter co production. People often ask how we make it work, especially family and friends. Theresa brings the vibrant and creative side to the project. Carina brings the calm strategic view that keeps everything consistent.
We both started on Instagram years ago and loved sharing the beauty of everyday life. We never expected this hobby to grow into a business case. Even now, we see it more as a community project that connects people who love Innsbruck as much as we do.
Today, Innsbruck Insights is one of the most influential Instagram blogs in the city. We love showing what makes Innsbruck so lovely, from local cafés and restaurants to new places, hidden corners and trending ideas. Our goal is to help people discover Innsbruck from a local perspective.
Carina is the business mind behind the blog. She owns a SaaS company and works as a marketing strategist for several brands. After studying at the MCI, she worked for different companies, including one of Austria’s largest publishers, and returned to Innsbruck in 2016. Her experience shapes the direction and long term vision of Innsbruck Insights.
Theresa is the vibrant and cool part of the project. She is a lawyer and oversees all regulatory aspects of our work. She discovers new places, searches for hidden gems and always looks for the best experiences for our community. This curiosity is why so many companies love working with her.
Innsbruck Insights is all about real recommendations, authentic stories and inspiration for anyone discovering the city. We bring together our strengths, ideas and local love to create a guide that feels personal and trustworthy.
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